Cabaret Tip Tuesday At McElrath Cabaret: Use The Right Font For Your Promos


Welcome to McElrath Cabaret–We hope you enjoy our cabaret blog!


Here is the John La Salle Quartet, and the YouTube description is rather confusing on this one.  According to the image displayed, this song comes from an album entitled Bottoms Up!  They are noted for an 1960 album entitled Jumpin’ At The Left Bank, which does not appear available on YouTube at the present.  Enjoy!


Cabaret Tip Tuesday at McElrath Cabaret


If you have a professional print shop do your promotional material, you can skip this one. Otherwise, read on.


Chances are, if you design your own promo materials, you put a lot of thought and consideration into graphics and layout – but fonts are often an afterthought. And yet, the wrong font choice could confuse your audience – and even make your materials difficult or impossible to read.


For example, if you’re designing ad copy or promotional materials for a construction company or defense contractor, chances are you’d want a font that was bold, unadorned, boxy and authoritative – such as Arial Bold Caps or something resembling military stencils. A florid font with lots of curlicues and adornments would definitely send the wrong message. Conversely, if you’re a florist or a performer doing a show for Valentine’s Day, you might want a font like that. A hyper-masculine, testosterone-fueled font like “He-Man Bitch Slap” or “Crack Baby” (yes, there are actually fonts by that name) would probably give your readers the wrong impression.


If your fonts are meant for display on the Web, you need to choose carefully – because, unless they’re part of a graphic file (such as a .jpg), you’re limited to fonts that are common to most computer operating systems – such as Arial, Tahoma, Georgia, Times New Roman, etc. Using a fancy font that you found online – say, Herald Square or Titanick Display – won’t show up in a browser unless whomever is viewing it has that particular font installed on his or her machine.


Arial Black is a good choice because it is easy to read. Any sans serif font in bold will fill the bill, however. These types of fonts are also neutral. If you must use a fancy, custom font, keep this in mind.


If you want to use fancy fonts, you can go ahead and do that in a graphic image, which would be created using a photo editing software (GIMP is a free one that works pretty well), and add in your publicity photos and other text information.  Then save it as a .pdf file, which can then be uploaded/inserted into your website or blog pages if you have upcoming performances listed there, or in an email message to your email list.


Hope these Tuesday cabaret tips help–let us know what other topics you’d like to see us cover here, and we’ll do our best to work through them!


As a cabaret singer, what would you add to this conversation?  Leave us a note about it in the comments below—we always love to hear from our readers!


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Till next time,


Weekly Post Lineup At McElrath Cabaret:

Tuesdays:  Cabaret Tip Tuesday

Wednesdays:  Ask A Cabaret Question

Fridays:  Cabaret Through Time

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About KJ at McElrath Cabaret

KJ McElrath is a piano player and singer who relishes performing works by Porter, the Gershwins, Harry Warren, Yip Harburg and the other writing denziens from the heyday of Hollywood, Broadway and Tin Pan Alley.
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One Response to Cabaret Tip Tuesday At McElrath Cabaret: Use The Right Font For Your Promos

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