Welcome to McElrath Cabaret–We hope you enjoy our cabaret blog!
Cabaret singer Anna Bergman, here at Feinsteins from January 2012 with a beautiful rendition of a selection of songs from her recent show entitled “You and The Night and The Music”–enjoy!
Today’s cabaret question is this:
Do you spend time daily working on the business side of your cabaret career?
I hope that the answer is yes. This part of a cabaret show sometimes gets relegated to the bottom of our “to do” list, but it is vitally important if you want to grow your career and audience. If you regularly devote time, anywhere from 30 minutes to 1 hour per day, you will eventually see results.
Here are some things you can do during your cabaret business time:
- Post to all the social media sites–either your upcoming performances, what you are working on, and ask for what you want. Ask to be booked, ask for people to like your post or page, ask for them to come to your show. Tell them what you want. Also, leave comments on other’s pages, so they remember you.
- Continue to research venues and contact bookers. Keep everything you learn written down and in easy access of your desk and telephone in a 3-ring binder, and take notes when you speak to bookers so you can keep your information there updated.
- Update your cabaret website and/or blog so that everything is current. I can’t tell you how many cabaret websites I have personally visited that are years out of date, and this reflects poorly on the entertainer, not to mention confusing for first time visitors such as new audience members and bookers. Be especially vigilant about making sure information is current on your Contact page and Booking information page, so that people can easily reach you.
- Work on headshots and publicity shots for your shows.
- Create business cards, and make sure you always have an ample supply on hand to pass out.
- Create flyers for your shows.
- Take flyers to area establishments for promotion.
- Get out of the house and network with others–one-on-one contact is the best way to build your cabaret audience.
- Write a press release for your show, and send it out to local media and online media outlets.
- Many, many more!
So how about you? Do you spend time each day working on the business side of your cabaret career? Let us know down in the comments!
You can also leave a comment on LinkedIn, Google+, Facebook or Twitter. And you can always feel free to drop us a line, either in the comments below or send us a direct email, and let us know a cabaret question that you would like us to ask, and we’ll do our best to include it in an upcoming Wednesday post.
I truly look forward to your joining the conversation with your comments! We value each of our readers very much, and hope to entertain you and give you a place to come and learn more about cabaret.
We appreciate your support!
Till next time,
Weekly Post Lineup At McElrath Cabaret:
Tuesdays: Cabaret Tip Tuesday
Wednesdays: Ask A Cabaret Question
Fridays: Cabaret Through Time